Avenida de Altares
About
Avenida de Altares (Avenue of the Altars), a free cultural event celebrating Dia de Los Muertos (Day of the Dead) at the Mexican Heritage Plaza (La Plaza). Avenida de Altares is an immersive experience centering a curated altar walk, spanning from the intersection of Alum Rock Avenue and King Road all the way to the entrance of Highway 101, culminating inside the Plaza grounds.
After taking in the cultural sights and sounds on the Avenue, community members are invited into La Plaza for a wide variety of activities. This includes Day of the Dead-themed face painting, private tarot readings, local artisans and makers selling original creations, and a picturesque cemetery installation.
Catrina & Catrín Costume Contest | Avenida de Altares
Celebrate Día de los Muertos by joining our Catrina & Catrín Costume Contest! Open to adults and families, participants can enter solo or as a couple, showcasing creative interpretations of La Catrina, El Catrín, or Día de los Muertos themes. Contestants must wear traditional skull makeup and elegant attire, with accessories encouraged to enhance the look.
Only 10 contestants are accepted. On contest day, participants will take the stage to be judged on creativity, authenticity, and presentation. Attendees can vote for their favorites via QR code, and winners will be announced at the event. Photos and videos may be featured on our website and social media.